Our Philosophy


Green Ray Coaching - environment - mosquito feedingWe believe everyone wants to do their part to protect our planet. We also know in a world full of environmental problems, it can seem like nothing we do will have a significant impact.

As Anita Roddick, founder of The Body Shop once put it, “If you think you’re too small to make a difference, you’ve never been in bed with a mosquito.”

At Green Ray Coaching, effective pro-environmental behaviour change training is about understanding even the biggest organization is made up of individuals. That’s why we concentrate on what each person can do and how their behaviour changes the environmental stance of the organization they work in.

We give delegates a direct experience of the impact of their behaviour and help them find their reasons to change.